Campaigns of Interest

The following organisations’ campaigns may be of interest to healthcare professionals using the GPIFN website and focus on improving the care of infant feeding issues in the UK:


Unicef UK Baby Friendly Initiative Change the Conversation Campaign Launched in 2016 this campaign calls on the UK Government to take urgent action to remove the barriers to breastfeeding in the UK.  The Call to Action on Infant Feeding in the UK sets out key actions for the creation of a supportive, enabling environment for women who want to breastfeed.


Better Breastfeeding Campaign Better Breastfeeding campaigns for better support, better understanding and a better environment for breastfeeding in the UK. The aims of the campaign are:

  • Highlighting the need for skilled breastfeeding help for mothers and advocating for improved provision of such services, so that all mothers are able to access it
  • Promoting a better understanding and discussion of the issues facing mothers who want to breastfeed
  • Helping commissioners achieve a better understanding of their responsibilities in supporting mothers effectively
  • Working with other organisations to achieve these aims

The Better Breastfeeding petition agains cuts to UK breastfeeding support services can be found here.


#HospitalBreastfeeding Campaign Encourages improvements to in-hospital support for breastfeeding mothers and infants. More information and resources from this campaign can be found here.


World Breastfeeding Trends Initiative (WBTi) A collaborative national assessment of the implementation of key policies and programmes from the WHO’s Global Strategy for Infant and Young Child Feeding (IYCF). The WBTi brings together the main agencies and
organisations involved in aspects of IYCF in a particular country to work together to collect information, identify gaps and generate recommendations for action.

The WBTi UK Report 2016 documents findings from the first UK assessment, and the process will be repeated every 3–5 years in order to track trends. Indicators 5 & 6 from the assessment concern the UK ‘Health and Nutrition Care System’ and ‘Mother Support and Community Outreach’ respectively. These sections of the report analyse how well healthcare systems support breastfeeding and look in detail at the training of all health professionals who interact with mothers and babies.


Published 22nd September 2017